Sometimes reaching out to your heroes works out

(Above: Morag Gamble + my book! *squeals with delight* Image borrowed from Morag’s website. I love this photograph. I look at it when I’m having low moments to do with writing stuff and it cheers me up.)

Today I’m returning to an occasional series of sharing anecdotes from my experiences after publishing A Forager’s Life . This is a story about how I reached out to some writing or permaculture heroes, people I respect and look up to, and how it panned out.

I have an amazing publicist at Harper Collins, Sandra Noakes, without whom I would not have had such good reach with the book or opportunities like feature articles in national publications, appearances at literary festivals and featuring on the bill at WOMAD.

Any writer worth their salt, however, will do their best to get word out on their own steam as well. If you believe in your work enough to publish it…you have to keep backing it beyond publication. Publication isn’t the finish line. In some ways, it’s just the start line of phase two. Reaching out to people can be an excruciating experience. You have to steel yourself for plenty of ‘thanks but no thanks’ or, worse, silence. (*cue the sound of crickets chirping.*)

Just after the book came out, I wrote to a dozen people (nature writers, permaculture heroes, eco-podcast hosts) introducing myself, explaining why I thought they might be interested in the book and offering to send them a copy. Out of that dozen – two said yes.

Out of the two who said yes please to me sending a book…one worked out wonderfully well. The other person ghosted me. Being real with you, it’s hard not to take it personally…but for my mental health I’m choosing to believe that they were in a place of overwhelm with life and my book was one of the things that could fall off their ‘to-do’ list with minimal consequences …rather than: they just didn’t like the book.

I share these details with you, not for sympathy, but to demonstrate how thick-skinned you have to be in the writing. business (and I’m not particularly…I bruise fairly easy). Take my recent lovely news about the Verb Home Based Writer’s Residency. I’m still so over the moon about this. What people don’t see, though, is the manifold rejections from other opportunities that I have thrown my hat in the ring for. The writing life takes tenacity…the amount of tenacity demanded can be wearing and I have definitely had fallow years where I just couldn’t find the grit to keep on trying. Or when the responsibilities of my life precluded space for creative pursuits.

Anyway, this is a happy story, not a gloomy one!

One of the permaculture heroes I approached was the indomitable, prolific, generous Morag Gamble. This name might not mean much to you if you aren’t active in the permaculture world but in permie-land, it means a lot.

Morag is a permaculture teacher, mentor, writer who lives in Australia but works at a global scale. She has an excellent Youtube channel with dozens of helpful permaculture clips, she teaches permaculture teachers at the Permaculture Education Institute, and she runs a non-profit which gifts permaculture education to refugees in East Africa. She’s an incredible woman for whom I have a lot of admiration and respect.

You can imagine my delight when she took me up on my offer to send her my book. I wrote a friendly letter and posted it off and then a while after that…she got back in touch to say that she’d read and really enjoyed the book (!!) and invited me to be a guest on her podcast! I was, and still am, thrilled.

+ Morag’s daughter also reviewed the book here.

The podcast was conducted via Zoom. On the day, I was so nervous, my mouth kept going dry which is very annoying when you want to chat away and try to sound relaxed. I needn’t have worried, though, because Morag is just as warm and genuine as she seems in her videos and podcasts and talking to someone so aligned in values was an absolute dream.

Here’s Morag’s description of our conversation: “As a published author of books like ‘A Forager’s Life‘, Helen has a beautiful way of emphasising humans’ reciprocal relationship with plants and the wisdom of plant tending. She also highlights the significance of hyperlocal food systems and the power of food commons and radical reciprocity.”

You can listen to our conversation here.

& while I didn’t have to tell you that I got the slot on Morag’s podcast because I chased it…I like to be honest about ‘behind the scenes’ things in the writing world in the hope it helps people get a sense of how things work and (maybe) to inspire you to keep going with whatever your dream is…even when things feel too huge or overwhelming.

People will say no to you or they won’t respond at all…and that’s okay. Everyone is busy, often to the point of overwhelm, and I think one out of twelve is not too bad…especially given how delighted I was with the outcome. A more courageous writer than me would have sent out hundreds of emails…not just a dozen…but that was the maximum of what my nervous system could handle.

I hope this story might have given you a little bit of inspiration to take the next step forward in working towards your aspirations. x